Perplexed by pricing?

You don't have to be! We'll take you through the things you need to consider when designing the perfect price list for your photography business.

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HAS PRICING GOT YOU IN A MUDDLE?

Do you ever wonder what you should charge for your service or for products you offer? Are you worried about what to say when a client asks you about pricing? Do you want to know how you can optimise your price list? Does the mention of markup and margin make you want to run? Don't worry – we're here to help!

The Art of Pricing for Photographers by 3XM

WHAT'S IN THE EBOOK?

In this guide, you'll learn about:

  •  What is value and why it's important
  •  The right client
  •  How to broach pricing at the consultation
  •  Competitors
  •  Calculating your average order value
  •  The difference between markup and margin
  •  Overhead costs
  •  9 pricing principles
  •  An example price list and analysis
  •  When to review your pricing
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